In the funding world, at any given time there are an array of projects that belong to the same industry while others may be completely unique. In both cases, a factor that can at times assist in the decision-making process is if there is the existence of a competitive advantage.
By definition, a Competitive Advantage is an idea, product, or other condition that is not easily duplicated by the competition, or something that can be easily overcome.
This can further mean that one company’s operations are more efficient or the raw materials are of a higher quality and the final results truly benefit the company far superiorly than all others.
Some examples of companies that experience the above are certainly well branded with the public, hold several “trade secrets” close to the company brass, and respected by peers. Those examples would include Coca-Cola, McDonalds, Starbucks, Apple and even Wal-Mart.
All the above companies began as many others will today – as small start-ups with a unique product or selling aspect.
Always make sure that you make an informed decision in all cases,
All the Best,